Writing

Notes from
the workshop.

What we've learned building and running software — written for the people who have to make the decisions, not for search engines.

AI features that survive contact with production

A demo that works once is not a feature. What separates AI that ships from AI that stalls is measurement, not model choice.

The two-year rewrite gets cancelled in month fourteen. Incremental replacement is slower on paper and faster in practice.

The first conversation decides whether a project succeeds. Here is what we ask, and why we sometimes tell people not to build.

Sites launch fast and get slow. The fix is not another optimisation pass — it is making regression impossible to merge.

Code ownership, repository access, and exit terms are worth more attention than most clients give them at signing.

If something here matched a problem you're facing, we're happy to go deeper on a call.

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